Beverage Market

•

Grupo Víssimo - Evino & Grand Cru

Zero to one design of a catalog platform

UX design project focused on organizing technical information, structuring data, improving findability, and enhancing operational efficiency.

Context

Víssimo Group is a wine importer and distributor that operates with an extensive portfolio of labels for different channels. This type of beverage requires highly specialized technical and commercial information.

The data regarding the wines was scattered across technical spreadsheets, isolated documents, and tacit knowledge concentrated mainly within the sommelier team.

The catalog system was designed as a internal tool, ensuring consistency and reliability of information.

Context

Víssimo Group is a wine importer and distributor that operates with an extensive portfolio of labels for different channels. This type of beverage requires highly specialized technical and commercial information.

The data regarding the wines was scattered across technical spreadsheets, isolated documents, and tacit knowledge concentrated mainly within the sommelier team.

The catalog system was designed as a internal tool, ensuring consistency and reliability of information.

Context

Víssimo Group is a wine importer and distributor that operates with an extensive portfolio of labels for different channels. This type of beverage requires highly specialized technical and commercial information.

The data regarding the wines was scattered across technical spreadsheets, isolated documents, and tacit knowledge concentrated mainly within the sommelier team.

The catalog system was designed as a internal tool, ensuring consistency and reliability of information.

Pain Points

The decentralization of information generated direct impacts such as:

Excessive reliance on the sommelier as the "sole source of truth"

Excessive reliance on the sommelier as the "sole source of truth"

Sommeliers are overburdened with recurring and operational demands

Sommeliers are overburdened with recurring and operational demands

Difficulty in accessing information from different departments

Difficulty in accessing information from different departments

Lack of confidence in departments such as Sales, Marketing, and Customer Service regarding the ability to disseminate information correctly and reliably

Lack of confidence in departments such as Sales, Marketing, and Customer Service regarding the ability to disseminate information correctly and reliably

Risk of inconsistent communication about the products

Risk of inconsistent communication about the products

UX Challenge

To create a solution capable of organizing more than 80 categories of information, ranging from highly technical aspects to qualitative data, maintaining technical depth without compromising comprehension and discoverability for less specialized users. In addition, it facilitates visualization through a hierarchical organization of the data.

Key design decisions

Simplify access to content without compromising access to information.

Visual hierarchy

More relevant information received greater visual and hierarchical prominence.

Visual hierarchy

More relevant information received greater visual and hierarchical prominence.

Findability

filters were divided between Main Search e Advanced Search considering frequency of use and practical relevance.

Findability

filters were divided between Main Search e Advanced Search considering frequency of use and practical relevance.

Guide users

support from explanatory captions when necessary, even when it required making trade-offs regarding more rigorous technical nomenclature

Guide users

support from explanatory captions when necessary, even when it required making trade-offs regarding more rigorous technical nomenclature

1.

information architecture and content hierarchy

The categories were defined through a collaborative process of card sorting.

This ensured that the final structure reflected diverse mental models, making the catalog useful beyond a specialist audience.

2.

usability

The categories were defined through a collaborative process of card sorting.

This ensured that the final structure reflected diverse mental models, making the catalog useful beyond a specialist audience.

3.

discoverability and filters

Defining filters with a clear hierarchy

Reducing redundancies and ambiguity through captions for highly technical terms.

Reducing redundancies and ambiguity through captions for highly technical terms.