Víssimo Group - Evino & Grand Cru
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Beverage Market
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Product catalog
Zero to one design of a catalog platform
product design
UI design
information architecture
Led the UX design project focused on organizing technical information, structuring data, improving findability, and enhancing operational efficiency.
UX Challenge
How can we organize the company's product catalog to ensure easy access, findability, and understanding of the information?
+1.500 wine labels
+80 categories of information
techinical vs. comercial information
Context
Víssimo Group is a wine importer and distributor that operates with an extensive portfolio of labels for different channels. This type of beverage requires highly specialized technical and commercial information.
The data regarding the wines was scattered across technical spreadsheets, isolated documents, and tacit knowledge concentrated mainly within the sommelier team.
The catalog system was designed as a internal tool, ensuring consistency and reliability of information.
Pain Points
The decentralization of information generated direct impacts such as:
Key design decisions
Simplify access to content without compromising access to information.
1.
information architecture and content hierarchy
The categories were defined through a collaborative process of card sorting.
This ensured that the final structure reflected diverse mental models, making the catalog useful beyond a specialist audience.
2.
usability
The categories were defined through a collaborative process of card sorting.
This ensured that the final structure reflected diverse mental models, making the catalog useful beyond a specialist audience.
3.
discoverability and filters
Defining filters with a clear hierarchy
Reducing redundancies and ambiguity through captions for highly technical terms.
Reducing redundancies and ambiguity through captions for highly technical terms.
